诈骗顾问的算法解释器

打击网上诈骗是一项24/7的工作，如果没有我们复杂的ScamAdviser算法的帮助，我们不可能希望做到这一点。

算法只是我们系统遵循的一套规则和指标，并对您在我们方便的搜索栏中输入的任何网站进行检查。这使我们能够在几秒钟内给你一个简单和容易理解的 "信任分数"（百分比）。

虽然我们不能透露幕后分析的一切（否则骗子也会知道！），但我们希望能让你对任何特定网站的信任分数是如何产生的有足够的了解。

加法和减法：计算我们的信任分数的方法

我们的信任分数的核心原则是，它是基于积极和消极的指标。某些因素会增加一个网站的分数，而其他因素则会减少它。信任分数是在考虑到所有相关因素的情况下决定的!请记住，信任分数是动态的，随着新数据的收集，如网站内容和基础设施的变化，或新的用户评论，信任分数会随着时间的推移而变化。

如果你是一个网站所有者，你可以查看信任分数页面上的 "积极亮点 "和 "消极亮点"，以了解你的网站为什么被授予某种信任分数。

积极的指标

受欢迎程度

一个网站的Alexa排名（与亚马逊Alexa无关）是一个可靠的指标，可以根据一定时间内的网站访问量来判断网站的受欢迎程度。一个网站的受欢迎程度可以作为衡量其可靠性的关键指标。

如果一个网站有大量的访问者，往往可以意味着它有吸引人和可信的信息/产品/服务提供给用户。一个非常新的诈骗网站，有一个糟糕的演示或充满有害的广告，将下降这个排名，因为用户不会经常去那里。

社会媒体活动

网站知道，他们可以根据他们的社会媒体参与度而生存和死亡。大多数企业认识到，这种廉价的全球沟通渠道对其业务的成功至关重要。因此，他们倾向于在其社交媒体账户上经常推送他们的产品和优惠，回应消费者并创造嗡嗡声。

诈骗网站往往对此不太在意，因为维护社交媒体页面需要精力和资源。因此，ScamAdviser算法可以检查一个网站是否有活跃的社交媒体账户，并将相应调整信任分数。

积极的评论

消费者希望表达他们对优秀网站的看法。无论是伟大的服务，伟大的价格或独家交易，消费者都希望用积极的评论来奖励伟大的经验。因此，ScamAdviser在我们的信任分数中使用消费者知识的这一来源是毫无疑义的。

我们不仅考虑到ScamAdviser.com本身的评论，而且还考虑到其他流行的评论平台，如TrustPilot、SiteJabber和Web Of Trust。如果消费者对一个网站很满意，我们在计算信任分数时一定会考虑到这一点!

网站的性能

一个网站的速度和技术熟练程度是至关重要的，原因有很多。首先，网站所有者希望他们的网站对用户来说是尽可能的流畅。这对网站的谷歌排名也有影响。

诈骗者的优先事项往往不同。他们的时间和精力都花在通过垃圾邮件、虚假广告和恶意软件将用户引向他们的网站。因此，他们的网站可能是马虎的、低效的。我们的算法考虑到了这一点，并将根据这一领域的不良表现降低信任分数。

网站的安全性

注意到地址栏上的那个小挂锁吗？嗯，这意味着该网站有HTTPS（超文本传输协议安全），因此，当你和网站在互联网上相互通信时，有一个额外的安全层。

网站还可以使用其他技术方法，为你的浏览体验增加安全性。但这些往往需要花费时间和资源，并将由第三方检查......所有骗子都不希望发生的事情。

我们的算法偷看网站并验证其安全水平，根据其发现的情况决定得分!

负面指标

总部位于高风险国家

当涉及到我们的信任分数评级时，这通常是一个备受争议的点。当涉及到某些诈骗活动时，有一些模式与该特定网站的地理位置有关。

这并不意味着我们盲目地降低来自任何特定地区的网站的信任分数。我们还考虑到这里提到的因素，让算法评估该网站是否可疑，以及是否降低信任分。

网站所有权

网站创建者在注册域名时，往往要记下关于自己的某些细节--如姓名、公司名称和联系方式。然而，有一些方法可以掩盖所有者的身份，例如许多域名注册商提供的付费隐私保护服务（现在一些域名注册商将其作为一项 "免费 "增值服务）。域名注册者的身份可能是出于完全合法的原因而故意隐藏的，如避免垃圾邮件的营销，但也被试图逃避被抓的骗子所利用。

真正的企业通常没有什么可隐瞒的，也不会在注册时隐藏他们的公司数据。因此，我们将这一指标与其他因素一起考虑，以评估信任分数是否应该降低。

网站的年龄

诈骗网站通常以 "打了就跑 "的方式运行，这意味着网站创建的目的是在骗取大量客户后迅速被所有者关闭。我们很少看到一个诈骗网站运营超过三到六个月的情况。诈骗网站的保质期并不长，因为这些网站在几周内就会被网站所有者自己关闭，或者由于其他原因，如用户投诉、互联网服务提供商（ISP）或搜索引擎将其列入黑名单等。

骗子们非常清楚这一点，并会以很快的速度建立新的诈骗网站。ScamAdviser的信任评分考虑到了这一点，并将检查一个网上商店的年龄。如果我们可以看到，除了其他诈骗指标外，一个网站已经很久没有活动了，那么它的信任分数就会降低。随着网站年龄的增加，信任分数也会增加，前提是没有其他负面指标。

高风险的服务器

每一个网站都要有住的地方，这个家就叫服务器。但服务器上往往不只有一个网站。很多时候，骗子会挑选那些不介意有问题内容的主机。这意味着这些服务器主机有很多内容都是不太可靠的那种。

我们的信任分数可以看到大局，并跟踪那些聚集在一个主机上的诈骗网站。然后，该算法可以减少未来决定将这些高风险的服务器作为其家的网站的信任核心。

电子商务平台

诸如Shopify及其在中国的对应平台Shoplazza给小企业提供了一个简单的方法来建立网上商店。另一方面，这些平台提供的创建网站的便利性被骗子利用，在短时间内创建了大量的虚假商店。我们的算法考虑到了这一事实，并利用它来确定信任分数。

还有更多...

当然，我们的算法是复杂的，并不断发展的。这些只是当一个网站被我们的算法评估时发挥作用的一些因素。我们不能在这里透露所有的东西，否则，骗子就会抓住机会!

请放心，我们绝不会 "袖手旁观"。骗子们在适应，我们也在适应。这一切都是为了保护我们的用户。保持安全，不要忘记在购买前检查ScamAdviser!

Adding and Subtracting: Counting Our Way to the Trust Score

Fighting online scams is a 24/7 job, and we couldn’t hope to do it without the help of the ScamAdviser algorithm.

The algorithm is simply a set of rules and indicators that our systems follow to check on any website you type into our handy search bar. This enables us to give you a simple and easy-to-understand ‘Trust Score’ (as a percentage) within seconds.

While we can’t reveal everything about the analysis behind the scenes (otherwise, the scammers would know too!), we hope to give you enough of an idea of how the Trust Score is generated for any given website.

The core principle of our Trust Score is that it is based on positive and negative indicators. Certain factors will increase a website’s score, whilst others will decrease it. The Trust Score is decided by taking all the relevant factors into account! Keep in mind that the Trust Score is dynamic and can change over time as new data is gathered, such as changes in the website's content and infrastructure or new user reviews.

If you are a website owner, you can view the 'Positive Highlight' and 'Negative Highlights' on the Trust Score page to know why your website has been awarded a certain Trust Score.

The Positive Indicators

Popularity

A website's Tranco Rank is a reliable indicator of its popularity based on the volume of visitors it receives in a given time frame. A website's popularity can be a key indicator of its reliability.

If a website has a lot of visitors, it can often mean that it offers users engaging and credible information/products/services. A [potential scam] website that is very new, has a terrible presentation or is full of harmful ads, which will lower this ranking as users will not be going there very often.

Social Media Activity

Websites know that they can live and die based on their social media engagement. Most businesses recognise that this cheap, global communication channel is vital to success. So, they often use their social media accounts to push their products and offers, respond to consumers, and create buzz.

Scam websites are often not too bothered by this, as maintaining social media pages takes effort and resources. Therefore, the ScamAdviser algorithm can check if a site has active social media accounts and adjust the Trust Score accordingly.

Positive Reviews

Consumers want to voice their opinions on great websites. Whether it's great service, great prices or exclusive deals, consumers want to reward a great experience with a positive review. So, it’s a no-brainer for ScamAdviser to use this source of consumer knowledge in our Trust Score.

We consider reviews on ScamAdviser.com and other popular review platforms such as TrustPilot, SiteJabber, and Web Of Trust. If consumers are happy with a website, we’ll consider this when calculating the Trust Score!

Performance of the Website

The speed and technical proficiency of a website are crucial for many reasons. First, website owners want their websites to be as slick as possible. This also affects a website's Google ranking.

Scammers often have different priorities. They spend time and effort directing users to their sites through spam, fake advertisements, and malware, which can lead to sloppy, inefficient websites. Our algorithm considers this and will reduce the Trust Score based on poor performance in this area.

Security of the Website

Notice that little padlock on the address bar? That means the website has HTTPS (Hypertext Transfer Protocol Secure), which provides an added layer of security when you and the website communicate over the Internet. Other technical methods a website can use to add security to your browsing experience exist. But these often cost time and resources and will be checked by a third party…all things scammers don’t want to happen.

Our algorithm peeks into the website and verifies the level of security, deciding the score based on what they find!

The Negative Indicators

Based in a High-risk Country

This is often a highly debated point regarding our Trust Score rating. Certain scam activities have patterns related to the geographical location of the particular website. This does not mean that we blindly reduce the Trust Score of sites from any specific region. The algorithm also considers the factors mentioned here to evaluate whether the website is suspicious and whether to reduce the Trust Score.

Website Ownership

Website creators often have to note certain details about themselves - such as name, company name and contact details - when registering the domain name. However, there are methods to disguise the identity of the owners, such as the paid Privacy Protection service offered by many domain registrars (nowadays included as a 'free' value-add by some domain registrars). The domain registrant's identity could be purposely hidden for legitimate reasons, such as avoiding marketing spam, but it is also used by scammers trying to evade being caught.

Genuine businesses usually have nothing to hide and do not hide their company data from the registration. Therefore, we consider this indicator and other factors to evaluate if the Trust Score should be lowered.

Age of the Website

Scam sites are usually run as 'hit-and-run' operations, meaning that the site is created to be quickly shut down by the owners after scamming many customers. Rarely do we see a scam site operating for more than three to six months. Scam sites don’t have a long shelf life as the sites get shut down within weeks by the owners themselves or due to other reasons such as users complaining, the ISPs (Internet Service Providers) or search engines blacklisting them, etc. 

Scammers know this very well and will set up new scam sites rapidly. ScamAdviser’s Trust Score considers this and will check the age of an online store. If we can see that, alongside other scam indicators, a website that has not been active for a long time will have a lower Trust Score. As the website’s age increases, so will the Trust Score, assuming no other negative indicators exist. 

High-risk Server

Every website has to live somewhere; that home is called a server. But servers often don’t have just one website on them. Scammers often pick hosts who do not mind questionable content, which means that these server hosts have a lot of less reliable content.

Our Trust Score can see the big picture and track the scam sites clustered on one host. The algorithm can then reduce the Trust core of future sites that decide to make those high-risk servers their home.

Ecommerce Platforms

Platforms such as Shopify and its Chinese counterpart, Shoplazza, make it easy for small businesses to set up shop online. However, scammers exploit the ease of creating websites provided by these platforms to create a large number of fake stores quickly. Our algorithms take this fact into consideration and use it to determine the Trust Score.

And More…
Of course, our algorithm is complex and constantly evolving. These are just some factors that are at play when our algorithm assesses a website. We can’t give everything away here; otherwise, the scammers will catch on!

Be safe knowing that we never ‘sit on our hands’. As scammers adapt, so do we, all to protect our users. Stay safe, and don’t forget to check ScamAdviser Before You Buy!